SaaS gave you a train. AI gives you a car.
Tracks were laid for you. The car goes where you point it.
Build phase is the easy part now. Knowing what and how to build is the hard part.
We can drive it for you. Or teach you to drive.
We do AI for RevOps and DataOps in HubSpot, for organizations who want it to actually work.
ISO/IEC 27001 • Production AI since 2022 • HubSpot Community Champion • AIRops HUG leader
100+ HubSpot portals • 1M+ records edited by our agents in 9 months without breaking anything
Where you are
HubSpot + AI work splits into three rungs. Most teams sit on one. The right starting point depends on which.
101 – Foundations
Make the data trustworthy
Most of your week is chasing typos, broken syncs, and "is this number even real?" The dashboard technically works. Nobody trusts it. Sales stopped opening it.
We clean it. Then we make sure it stays clean.
201 – Interrogate
Ask your data questions
The data is fine. The dashboards are fine. Nobody asks them anything. Or somebody tried "point Claude at HubSpot" and got a confident answer based on twenty-four records out of six hundred.
We build skills your team operates daily. You bring the hypothesis. We engineer the pipeline that gives Claude the right slice. The output is something a human can actually defend.
301 – Automate
Agents that run themselves
Your strongest people spend three hours assembling a sales-prep brief. Or a quote. Or the same enrichment pattern you've watched them do for the fiftieth time this quarter.
We build agents that do the work, write back to HubSpot, and run 24/7 with guardrails. Our oldest production agent has been operating for nine months. A million records edited. Hasn't broken yet.
Most clients arrive at 101. Skipping ahead doesn't work: bad data plus AI is bad data, faster.
How we work
Driving school
Real work on your real data. The deliverable is your team's ability to operate Claude without us. Loading context. Catching the moments when it sounds confident and isn't. When you want to go somewhere new later, you don't need to call us.
The ride
Sometimes you don't want to learn to drive. You tell us the destination. We build it. You use it.
Most engagements have both
The mix gets decided in scoping. Some things are worth solving once. Others your team will want to solve ten different ways.
What breaks
Painful forecasts and reports
Hours of manual cleanup. Numbers you don't trust. Decisions nobody can commit to.
Confident-sounding AI
"We analyzed 600 deals." Twenty-four. The rest fell out of the context window. Nobody caught it.
Leads landing wrong
Hot accounts in the wrong queue. Best opportunities sitting unworked.
Lost to timing
Buying signals were there. Not in your CRM. Competitor closed.
Three hours before every call
Rep digs through the CRM, the last emails, the call recording, LinkedIn. Often skips it. Walks in cold.
What works
Trustworthy data
Duplicates merged. Gaps filled. Fields standardized. HubSpot ↔ Salesforce reconciled.
Reports hold up. Forecasts you can defend.
Skills your team operates
Not dashboards. A morning conversation with Claude: what closed this week, what's stuck, what the last calls say about it. Built on the right slice of your data, not the first twenty-four records.
You bring the hypothesis. Claude does the legwork. You read the output knowing what fed it.
Agents that run themselves
Production AI that edits HubSpot 24/7. Sales-prep briefs assembled before the call. Quotes built in minutes instead of afternoons.
Your strongest people stop doing the same work for the fiftieth time.
Who says so
"I thought this was going to be impossible. Already feeling relief."
– CRM Coordinator, EV Charging Platform
On solving their Salesforce integration challenge
"You're offering a pretty killer solution for anyone using HubSpot."
– RevOps Lead, AI SaaS with 2.5m HubSpot Records
On our automated deduplication agents
"One of the highest value here is you, Klemen. The human interaction."
– GTM Consultant, Biotech Platform
After strategic GTM session
Case Studies
Community
AIRops HUG
A HubSpot User Group for people doing AI in revenue operations. We help run it. Free. Open to anyone in this lane.
Join the next session
What you're wondering
SaaS or consultancy?
Both. Strategy from humans. Execution from the platform.
Can Claude just look at our CRM and tell us what's going on?
No. Claude doesn't generate hypotheses. You bring the question. We build the pipeline that gives it the right slice of your data. You read the output knowing what context fed it.
How do you prevent AI from wrecking my data?
Write-mode safeguards. Human validation. Sample testing before full deployment.
Do you compete with HubSpot Solution Partners?
No, we partner with them. They configure HubSpot. We do the data architecture and the AI engineering. You get one contract.
Who is this for?
RevOps leaders running HubSpot at 50K+ records who need data they can trust and AI that earns it.
Do you only work with HubSpot?
HubSpot is home base. We connect it to whatever else lives in your stack: call recordings, financial systems, LinkedIn, the data warehouse.
Done guessing?
Start with scoping. One or two weeks. €2,500/$2,500. You walk out with a plan: what to build, in what order, at what price. Whether you continue with us or not.
1–2 weeks · Credited toward implementation · No obligation