We fix HubSpot data. For good.

Sellestial builds automation that keeps your CRM clean, accurate, and trustworthy — permanently.

Engineers, not consultants. Systems, not projects.

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What we believe

Your data should work while you sleep

Manual cleanup doesn't scale. We build systems that run 24/7 — deduplicating, enriching, standardizing — so your team can focus on selling.

Fix the root cause, not the symptom

Bad data isn't a one-time problem. It's a system problem. We map the dependencies, find where things break, and build infrastructure that prevents it from happening again.

Security is not optional

We handle sensitive business data. GDPR compliant. SOC 2 in progress. Encryption everywhere. Because trust is earned through infrastructure, not promises.

Who we are

A small team that ships.

Nejc Skoberne

Nejc Skoberne / CEO

CS PhD. 12+ years B2B Ops.

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Matevz Poljanc

Matevz Poljanc / CTO

Cambridge CS. Taming LLMs since 2022.

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Klemen Hrovat

Klemen Hrovat / CRO

Outbound & RevOps since 2011.

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By the numbers

100+

HubSpot portals

500K+

Records fixed

$50M+

Revenue routed

24/7

Autonomous operation

Let's talk.

30 minutes. No pitch deck. Just a conversation about your data.

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