Data Hygiene

The End of CRM Babysitting

Automatically fix typos, filter junk leads, and merge duplicates. Sellestial acts as your 24/7 AI data healer, maintaining a clean HubSpot portal so your team doesn't have to.

See how Sellestial deduplicates and verifies records - then auto-merges and continuously cleans names, numbers, URLs, and company names in HubSpot.

Stop Junk Leads From Wasting Your Team's Time

The Problem:

Every day, your inbound channels fill HubSpot with test@test.com, mickey.mouse@disney.com, and other fake contacts. While your sales team wastes time emailing addresses that bounce, real prospects get buried in the noise.

Human-Grade Validation

1
Collect Data
Name, email, job title
2
Company Context
Domain verification
3
DNS Validation
MX record checks
4
AI Classification
Real vs. fake analysis

Our Real-Person Classifier runs a sophisticated 4-step validation process on every contact that enters HubSpot. By combining deterministic rules with AI, we achieve 99.7% accuracy in separating real prospects from junk leads.

Recent Classification Results

sarah.jones@techcorp.com
LIKELY_REAL_PERSON
Valid name, corporate domain, proper DNS records
j.doe123@gmail.com
LOW_QUALITY_CONTACT
Only personal email, no other contact info
test@example.com
INVALID_CONTACT_DATA
Test email pattern, no valid DNS records
fake.person@testcompany.com
MADE_UP_CONTACT_DATA
Company name suggests test/fake entity
1 real person1 low quality2 invalid/fake detected

Achieve a Single Source of Truth

The Problem:

Reps create "Acme Inc" while marketing uses "Acme". Duplicates split history and break reporting.

Safe Auto-Merges

Customizable AI agent analyzes domains, LinkedIn profiles, and business data to provide detailed merge justifications.

Progressive Automation: Start with human review for every merge. Once you trust the agent's accuracy, enable auto-merge with safety guardrails (e.g., human review required when >30 associated objects).

Duplicate Resolver Agent

Primary Company
TechCorp
techcorp.com
Duplicate Company
TechCorp Solutions
solutions.techcorp.com
Confidence Score
92%
Matching Factors:
Related domains (techcorp.com and solutions.techcorp.com)
Similar business activities (both in software development)
Shared LinkedIn connections and personnel
Conflicting Factors:
Different contact phone numbers
Slightly different business descriptions
Justification: Both companies share related domains and business activities. TechCorp Solutions appears to be a division of TechCorp based on subdomain structure and shared personnel.
Human Review Mode: All merges require approval

Your Always-On Data Janitor

The Problem:

Data entry is imperfect. Names are entered in ALL CAPS, email domains are misspelled (gmial.com), phone numbers contain fake patterns, and addresses have invalid zip codes. These small errors accumulate, degrading your data quality and outreach effectiveness.

Continuous, real-world-verified contact hygiene

Our Data Cleaner agent continuously processes every contact, analyzing 13+ data fields and validating them against real-world sources. It fixes typos, standardizes formatting, flags invalid data, and provides comprehensive audit trails - all while preserving original meaning.

Data Cleaner Agent

Contact ID: 12345
Company: TechStart Inc
Confidence Score:
9/10
Cleaned Data:
First Name:John
Last Name:Smith
Email:john.smith@techstart.com
Job Title:Marketing Manager
Cleaning Notes:
Reviewed first name: No corrections needed
Reviewed last name: No corrections needed
Fixed email typo: gmial.comgmail.com
Standardized job title: MARKETING MANAGERMarketing Manager
No phone validation needed (field empty)
Issues Found:
Missing phone number
Missing location data
Missing LinkedIn URL
Result: Contact cleaned successfully. 2 fields updated, 3 data gaps identified for potential enrichment.

Comprehensive Pipeline Library

Access dozens of specialized pipelines for every data quality challenge.

Email Domain Validator

FREE

Validates email domains via MX lookups; writes domain + status for downstream rules.

ContactWorkflow

Real-Person Classifier

FREE: 10k/month

Labels contacts as real / not-a-person / invalid / made-up / low-quality.

ContactClassifier

Employment Updater

2 credits

Detects employment/title changes; updates records or creates a new contact when needed.

ContactAgent

Duplicate Resolver

5 credits

Detects and auto-merges duplicate companies; optional human-in-the-loop.

CompanyAgent

Data Cleaner

3 credits

Fixes typos, standardizes formatting, validates 13+ fields with audit trails.

ContactAgent

Custom Pipelines

Built for your specific data challenges

CustomAgent

Ready for a Self-Healing CRM?

Stop fighting data decay. Let Sellestial maintain your HubSpot database automatically.

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