Data Enrichment

Enrich HubSpot, Not Spreadsheets

Sellestial is the HubSpot-native, real-time enrichment platform that keeps your CRM data always accurate, secure, and up to date - automatically.

See how Sellestial auto-enriches HubSpot with verified profiles to score and segment with confidence.

Enrichment That Respects Your CRM

The Problem:

Most enrichment platforms act like a bulldozer, blindly overwriting valuable, human-entered data, polluting your dropdowns with near-duplicates ("SaaS" vs. "Software as a Service"), and ultimately breaking your lead routing and automation. Bad data enrichment creates more work than it saves.

Governed, Write-Safe Enrichment

Sellestial works with your HubSpot portal, not against it. Our platform lets you have the final say over your data. We apply your rules before any data is written, ensuring your CRM remains clean, consistent, and trustworthy.

  • Granular Write Policies: Set per-field rules - write only if empty and never overwrite human edits. Sellestial checks history.
  • Value Normalization: Define approved terms (e.g., Industry, Country); AI maps provider data to them.
  • Cascade Enrichment: Enrich a contact and Sellestial auto-enriches the company with full firmographics.

Contact Record Transformation

HubSpot contact profile before enrichment - showing empty fields

Make HubSpot A Live Intelligence Engine

The Problem:

Data decay is inevitable. Your best contacts change jobs, company data goes stale, and your GTM teams end up working with an outdated map of reality, leading to bounced emails, missed opportunities, and wasted effort.

Continuous Data Health & Discovery

Sellestial doesn't just fill in blanks once; it acts as a continuous monitoring system for your data's health, proactively identifying changes and uncovering new information to keep your CRM in sync with the real world.

  • Automated Job Change Detection: Detects moves, flags changes, creates a new contact, and preserves history - turning lost leads into warm entries.
  • On-Demand Email & Data Discovery: Launch agents to find verified work emails for missing contacts, keeping lists complete and deliverable.
  • Proactive Data Hygiene: Always-on agents validate domains, fix formatting, and standardize data to prevent decay.

Live Data Intelligence

Job Change Detection
MONITORING
Tracking 2,847 contacts for employment changes
Email Discovery
FOUND 3 TODAY
127 contacts missing professional emails
Data Hygiene
15 FIXED TODAY
Continuously validating & standardizing data
Live Data Health Score
94.2%
Your CRM is getting healthier every day

Custom Intent Signal Enrichment

The Problem:

The data that truly gives you an edge is the data you can't buy. Standard enrichment provides firmographics, but it can't tell you a company's webinar activity, a professor's specific area of academic research, or their recent hiring intent.

Your On-Demand Research Team

Design, validate and deploy purpose-built pipelines to find the specific, strategic data your business relies on, and write it directly into HubSpot.

Common Use Cases:

  • Discovering a company's specific job posts
  • Identifying scientists based on their specific research focus
  • Finding companies in hyper-niche industries
  • Validating company URLs and summarizing website content

Custom Research Agents

Job Post Discovery Agent
Discovers specific job posts published by company
Recently found: VP Marketing, RevOps Specialist, CRO
Scientific Research Focus Agent
Identifies scientific research areas and expertise
Recently found: Oncology, Immunology, Biomarkers
Industry Intelligence Agent
Maps companies in specialized verticals
Recently mapped: FinTech, AgTech, HealthTech
+ Custom agents built for your unique requirements

Comprehensive Enrichment Pipeline Library

Access specialized enrichment pipeline templates for every data challenge, or create one yourself.

Contact Enrichment

2 credits

Enriches contacts with accurate job titles, locations, industries, and professional details, etc.

ContactAgent

Company Enrichment

1 credit

Enriches company records with revenue, employee count, industry, and description, etc.

CompanyAgent

Email Finder

0.5 credits

Finds and syncs accurate, validated emails for contact records.

ContactAgent

Industry Classifier

1 credit

Classifies companies into standardized industry categories with confidence scoring.

CompanyClassifier

Revenue Estimator

3 credits

Estimates company revenue based on employee count, industry, and location data.

CompanyAgent

Technology Stack Detector

4 credits

Identifies company technology stack including CRM, marketing tools, and platforms.

CompanyAgent

Funding Intelligence

2 credits

Tracks company funding rounds, valuations, and investment activity for timing insights.

CompanyAgent

Research Area Updater

5 credits

Identifies academic research areas and scientific expertise for life science contacts.

ContactAgent

Custom Enrichment

Built for your unique data requirements

CustomAgent

Ready for a Self-Healing CRM?

Stop fighting data decay. Let Sellestial maintain your HubSpot database automatically.

Get Started Free